Pretty City’s Pretty In Pink Campaign

Olivia Newton-John. Edie Falco. Sheryl Crow. Just three of the  millions
of women who have successfully battled breast cancer. October is National Breast  CancerAwareness month, a nationwide campaign that aims to help women  everywhere battle breast cancer through early detection. And each October, as the nation focuses on  Breast Cancer Awareness, more and more  companies launch products that promise to give back to the cause. But pay close attention,  because whether that product in your  hand is packaged in pink, or the  company is claiming that proceeds benefit the cause, you’ll need to do the  math to determine which items are  really pink at heart. Or, read our  at-a-glance guide of must-have brands that donate a significant amount to Breast Cancer charities.