Posts filed under 'What's New'
Ginnifer Goodwin Wears nubar Pasadena Purple
Wondering what that fabulous nail polish is that Ginnifer Goodwin is wearing in the hit movie “He’s Just Not That Into You”? Celebrity Makeup Artist Tina Roeselor Kerwin chose the nubar line because the line is free of Formaldehyde, Toluene or (DBP)Phthalate. The three ingredients that are contained in many nail polish lines and are linked to cancer and birth defects. (www.bynubar.com)
Pick up a copy of Entertainment Weekly and get the scoop on what’s hot in beauty and fashion in Hollywood.

Add comment February 26, 2009
Life Love Beauty Explores All Things October
This Month Life Love Beauty explores all things October and Beyond Shopping
October is widely recognized as Breast Cancer Awareness Month. Countless businesses do their part to help a good cause, and many individuals do the same. While Breast Cancer Awareness Month takes place in the month of October, there are many things we can do to support Breast Cancer research and prevention all throughout the year. Check out this guide to do your part and contribute to the Breast Cancer prevention, research, and Awareness.
Add comment October 14, 2008
Pretty City’s Pretty In Pink Campaign

Olivia Newton-John. Edie Falco. Sheryl Crow. Just three of the millions
of women who have successfully battled breast cancer. October is National Breast CancerAwareness month, a nationwide campaign that aims to help women everywhere battle breast cancer through early detection. And each October, as the nation focuses on Breast Cancer Awareness, more and more companies launch products that promise to give back to the cause. But pay close attention, because whether that product in your hand is packaged in pink, or the company is claiming that proceeds benefit the cause, you’ll need to do the math to determine which items are really pink at heart. Or, read our at-a-glance guide of must-have brands that donate a significant amount to Breast Cancer charities.
Add comment October 7, 2008
Introducing nubar’s Innovative New Nail Whitening Mask
Nail Clear Nail Whitener with Organic Ingredients
Product ID T319
Nail Clear by nubar is an innovative nail mask for whitening and lifting stains from nails. This easy to use formula eliminates the need for soaking your hands, just brush on and peel away! nubar Nail Clear contains Grapefruit Extract, an organic whitener known as an effective antifungal, hydrating Mulberry Root Extract to help eliminate the dryness that occurs with some other products. Toluene, Formaldehyde, Dibutyl Phthalate Free. No Animal Testing. No Animal By-Products. Made in the USA.
· Take the yellow out of natural nails.
· Whiten and strengthen natural nails.
· Prevent yellowing from nicotine stains and tanning beds.
· Make yellow nails grow white.
· Prevent french manicures from turning yellow.
Retail Price: $9.95
Sold Through Fine Distributors Everywhere
Shop http://www.bynubar.com
Add comment July 13, 2008
Reinventing Yourself With Nubar In Nails Magazine
Reinvent yourself with nubar’s beautiful L’Allure collection. See all the details in Nails Magazine this Month.
Add comment July 10, 2008
Don’t Miss Nubar At Cosmoprof North America Las Vegas
Be a part of the 2008 international premier beauty event encompassing all beauty sectors.
Stop By The nubar Booth
Pavillion D
Booth D15051
Add comment May 20, 2008
nubar Leads the Nail Polish Eco Trend
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If the words “nontoxic nail lacquer” conjure up visions of bland, unfashionable colors, think again. Nail lacquers free of reportedly harmful ingredients are not only being produced by an increasing number of companies, but are on the cutting edge when it comes to the latest trends in nail color. So whether you favor a French manicure or the latest colors from the Paris catwalks, there’s a bottle of harmlessly stylish polish for you.
With people becoming increasingly concerned about the purity of what they put in and on their bodies, it’s no surprise that many are looking for healthier alternatives when it comes to their mani/pedi routines. If anything, it’s a surprise that it took this long. Some in the industry attribute the increased interest in safer cosmetics to the current wave of eco-consciousness. “The increase in ‘green’ started really taking effect last year, after 10 years of trying to educate the public,” says Nubar spokesperson Terry Akins. Nubar is a nail polish line created by founder Noubar Abrahamian when he discovered a family member had cancer. “Noubar realized that there were harmful ingredients in cosmetics, the worst offender being nail polish, and sought alternative answers,” explains Akins.
The three “bad guys” in the nail industry, the ingredients that are increasingly being omitted from nail polish formulas, are formaldehyde, toluene and dibutyl phthalate (DBP). A plasticizing agent often used in nail lacquer formulas, DBP has been banned for use in cosmetic products in the European Union. According to the Environmental Working Group’s Skin Deep Cosmetic Safety Database (www.cosmeticsdatabase.com), DBP, toluene and formaldehyde have all been linked to cancer, developmental and reproductive toxicity, and toxicity of the immune and nervous systems. All three products are on the California Safe Cosmetics Act list of ingredients that must be disclosed due to their links to cancer and birth defects.
Thankfully, the industry has responded to the public’s growing concern about these substances, and many quality nail brands are free of all three. While some of these are smaller, boutique beauty brands (such as Nubar, Sparitual, and Rescue Beauty Lounge) even nail giant OPI, which has become the brand ubiquitous to nail salon shelves, removed DBP, toluene and formaldehyde from its products more than a year ago.
While all this talk of toxic ingredients and their potential effects is not a lot of fun, there’s a lot of merriment amidst the brands that eschew them. At Sparitual, products in their Spring 2008 DBP-Free Color Collection sport sassy names such as Plugged In, Aroused, Epiphany and Paradigm Shift. And the paradigm seems to be shifting industry wide. At OPI, their Spring/Summer ’08 India Collection features quirkily dubbed shades including MonSooner or Later, I’m India Mood for Love, and Keys to My Karma.
At Nubar, the color of the season is hot pink, and Geisha Blaze is their best seller. They also have color collections named after everything from wine to flowers. “Nubar allows you to have all the colors and the fun at the same time,” notes Akins. “You no longer have to choose between health and beauty when you are choosing a nail polish.”
Add comment May 2, 2008






















